290 - The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS

This Marketing Millennials podcast episode interviews Kimberly Whinna Cottrell, a marketing expert with experience at Autodesk, Cisco, and AWS, focusing on experiential marketing and omnichannel strategies. The conversation covers Cottrell's career journey, the evolving role of events (pre-pandemic, during, and post-pandemic), and how to leverage events for content creation and omnichannel engagement. Cottrell emphasizes the importance of integrating events with other marketing channels, creating repeatable event playbooks, and using AI to enhance efficiency. A key takeaway is the need to view all marketing as performance marketing, regardless of the specific channel, and to create authentic experiences that build trust in an increasingly AI-driven world. Listeners gain practical advice on planning omnichannel events and incorporating AI into their marketing workflows.