Arron is co-founder of The Goat Agency which is the fastest-growing agency in Europe and one of the most successful influencer agencies in the World. He and his co-founders set up the agency 4 years ago with their own money and now employ 130 people around the world and manage around 90 social media campaigns at any one time. Arron has a wonderful personal story and a very compelling pitch for his agency.

In this episode

Arron’s entrepreneurial roots and creating something out of nothing
The fear of not trying is much greater than the fear of failure
Why more people should realise how hard being an entrepreneur is
How they generated 2,000 responses from a £10 investment in their first influencer
What you do when 80% of influencer campaigns don’t work
Why Arron loves the procurement department and he proves the return on investment of an influencer campaign
The benefit of having no experience in your sector
The importance of recruiting talent without experience
How an influencer campaign can make your TV campaign more impactful
How Content & Collaboration are the key to any campaign including B2B
Arron’s vision to build the world’s largest creative agency
Arron reveals his secret new diet

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Arron Shepherd

The case for influencers - Arron Shepherd

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The case for influencers - Arron Shepherd