“the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform” - Howard Gossage

This is just one of the tremendous quotes contained in Paul Feldwick’s intriguingly titled new book ‘Why Does the Pedlar Sing?’ about what creatives really means in Advertising.

Here's what we covered in this episode:

How a Shakespear play inspired the title of the book
A short history of Advertising and the different models used
The importance of Daniel Kahnemans availability and affect heuristic
The Adland myth that entertainment doesn’t sell
Showmanship and why we should all be more like PT Barnum
Why bad research forces you to do one thing whilst actually doing another
Barclaycard and the most honest case history of making an Ad ever written
How Rowan Atchison inspired one of the greatest Ads ever made
Why any process of discovery will involve a lot of trial and error
How PT Barnum created Fame for his Jenny Lind Tour
Why celebrity fame and brand building are far more similar than people care to admit
Why we should be talking about Fame rather than Mental Availability
What we can learn from Strictly Come Dancing
“I had more energy & ingenuity” The importance of energy in creating & sustaining success
The 4 different facets of Fame that are critical for success
Paul’s manifesto for reclaiming Creativity

Why Does The Pedlar Sing? - Paul Feldwick

Uncensored CMO

Why Does The Pedlar Sing? - Paul Feldwick