19:I[66739,["/_next/static/chunks/0.3dg.jzl0xwf.js?dpl=dpl_BhmHa8NmNRnoMAUm8Lqp3TPz2qZA","/_next/static/chunks/0qxr~fpya2kw0.js?dpl=dpl_BhmHa8NmNRnoMAUm8Lqp3TPz2qZA","/_next/static/chunks/12wfgjmhh21qu.js?dpl=dpl_BhmHa8NmNRnoMAUm8Lqp3TPz2qZA","/_next/static/chunks/028~snn2srcd-.js?dpl=dpl_BhmHa8NmNRnoMAUm8Lqp3TPz2qZA","/_next/static/chunks/079qbl7l5rd72.js?dpl=dpl_BhmHa8NmNRnoMAUm8Lqp3TPz2qZA","/_next/static/chunks/0hi8o2xq05aig.js?dpl=dpl_BhmHa8NmNRnoMAUm8Lqp3TPz2qZA"],"default"] 1b:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_BhmHa8NmNRnoMAUm8Lqp3TPz2qZA","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_BhmHa8NmNRnoMAUm8Lqp3TPz2qZA"],"IconMark"] 1a:T4b7,

Meghan Farren spent 10 years at KFC UK, spending the last 5 as CMO. What does it take to run a marketing department of one of the biggest consumer brands? What do you do when you run out of chicken as a fast food chicken joint? How do you change your strapline when it involves licking fingers during a global pandemic? And how a strong culture is pivotal for all this creativity to happen.

What we covered in this episode

Going back to KFC after a year - back to school vibe
The realness of working in a KFC restaurant
Research vs real world experience
How Meg got into marketing in the first place
From finance to marketing
How to transition industry
Experience vs action and impostor syndrome
How to nail a new job
Importance of culture
Hiring the best talent
Being close to the customer
Marketing week brand of the year
Power of consistency
The FCK campaign
How taking a big risk can pay off
How humour in a crisis can help
KFC’s many distinctive assets
How to do brand innovation well
Advice for aspiring CMOs

How a great culture led to creativity at KFC - Meghan Farren, KFC CMO

Uncensored CMO

How a great culture led to creativity at KFC - Meghan Farren, KFC CMO