Rebecca Dibb-Simkin is the Chief Product and Marketing Officer at Octopus Energy Group. Previously at British Gas, Rebecca has helped scale Octopus into an impressive challenger brand with over 50k customers and $10b in revenue.

What we covered in this episode

Responding to a job ad written by Rory Sutherland
From the tax department to marketing
Being rejected on graduate schemes
Poetic job applications
Marketing jargon that needs to be ditched
Why being close to the customer matters
The marketers role in the middle of the spiders web
From energy industry giant to start up
The spontaneous moment that led to Octopus energy
Jon blags a speech on the Internet of things
The surprisingly short distance to the edge of our atmosphere
The cost advantage of green energy
Which energy sources are the cleanest
The tricky of balance of managing variable sources of energy
Advantages of smart energy
How octopus are helping with the cost of living crisis
The red tape holding us back
How to incentivise people to adopt wind power
The 40,000 electric blankets helping people in crisis
From 50,000 customers to 5 million
The secret to seriously rapid growth
The Brewdog question that drives growth
How to handle 80k job applications
Keeping the core management team together
The advantages of an in house agency
Outrageously good customer service with humans
Now the octopus came about
The science behind animals as mascots
In praise of simplicity and products that work
Running the same campaign over and over again
The role of industry awards

From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin

Uncensored CMO

From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin