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In a special live from MAD//Fest edition of Uncensored CMO, I'm joined by some of the country's top CMO's on a panel about riding the storm in retail. Very’s Jessica Myers, Alex Rogerson from Morrisons, Adam Zavalis (formerly Aldi) and Pete Markey from Boots join me on the panel.

But, ladies and gentlemen, there is more! This is a double header of Uncensored CMO, as I also caught up with some people live on the floor at MAD//Fest, including Heineken CMO Michael Gillane and revealing some new research from System1, JCDecaux and Specsavers.

Enjoy this bonus, bumper edition of Uncensored CMO.

Timestamps:

00:00 Intro
01:06 MAD//Fest Live
22:46 Break
23:06 Michael Gillane
30:33 System1, Specsavers & JCDecaux
39:55 Outro

MAD//Fest LIVE - how to ride the storm with Britain’s leading retail CMO’s

Uncensored CMO

MAD//Fest LIVE - how to ride the storm with Britain’s leading retail CMO’s