Greg Hahn is the Co-founder and Chief Creative Officer of Mischief. One of the hottest agencies in the world doing work for the likes of Tinder, Tubi and Coors Light. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times.

Timestamps

00:00:00 - Intro
00:01:10 - How did Greg Hahn get into the advertising industry?
00:02:42 - 14 years at BBDO
00:03:52 - Getting fired from BBDO
00:06:24 - From being fired to creating Mischief
00:11:08 - The extraordinary cost of being dull
00:14:11 - Why do so many companies play it safe?
00:16:36 - Winning a Grand Effie with Tubi
00:19:29 - The Mischief mindset
00:26:21 - The opposite of a good idea can also be a good idea
00:26:59 - How can you use you disadvantage as your advantage?
00:30:50 - How can you change the context and reframe things
00:34:10 - What would you do if you weren’t afraid
00:38:14 - How to make the best out of being fired
00:49:24 - What Mischief believes in
00:53:49 - How Mischief hires great people
00:55:29 - How does Mischief stay sharp as they grow?
00:56:29 - Choosing the right clients to work with
00:58:55 - What’s next for Mischief?
01:00:10 - Hardest part of growing and scaling Mischief
01:03:27 - Advice for starting an agency from scratch

The Mischief mindset behind the most creative agency in the US with Greg Hahn

Uncensored CMO

The Mischief mindset behind the most creative agency in the US with Greg Hahn