On this episode of the Traction podcast, I welcome Andy Johns, venture partner at Unusual Ventures.

Some of the fastest-growing products have artfully constructed a series of content flywheels, resulting in nearly unstoppable organic growth for years or decades. To put the power of a content flywheel in perspective, Reddit recently claimed 430M monthly active users—it’s 15 years old and still spreading its wings.

But how do you create such a platform? In this episode, Andy describes what the ingredients are, how they work, and what you can do about them in pursuit of building your own startup fueled by a flywheel. Specifically, Andy covers:

12:22 - How do you define growth?

22:25 - What is a flywheel?

26:20 - The different types of flywheels and the key ingredients to make them successful

35:35 - How to keep users engaged and constantly coming back

41:39 - How to make your users are a source of repeatable organic growth

46:40 - Successful flywheels in B2B and B2C companies and what you can learn from them

53:05 - Bringing new people into your network

1:03:11 - What to look for in early-stage startups before investing

Learn more at https://tractionconf.io

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This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca

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Building Flywheels for Unstoppable Organic Growth with Andy Johns, Unusual Ventures

Traction Podcast

Building Flywheels for Unstoppable Organic Growth with Andy Johns, Unusual Ventures