On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside chat between Michael Pryor, Cofounder at Trello and Frederic Lardinois from TechCrunch at Traction Conf.

When Atlassian acquired Trello for $425 Million in 2017, the product had nearly 20 million users, all through word-of-mouth.

In this session, Michael shares his journey building Trello from idea to exit and discusses how to build products that everyone loves.

Specifically, Michael covers:

1:32 - Coming up with the idea and the launch process

10:45 - Prioritizing what to build: why you shouldn’t listen to feature requests

17:16 - How Trello started monetizing

19:30 - How to get most people to love you

23:58 - Adding sales reps in addition to word-of-mouth growth

25:34 - How did Trello’s acquisition by Atlassian come about

Learn more at https://tractionconf.io

Connect with Michael Pryor: https://www.linkedin.com/in/michaelhpryor/

Learn more about Trello at https://www.atlassian.com/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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Trello’s Journey From Idea to 20M Users and $425M Exit with Michael Pryor, Trello

Traction Podcast

Trello’s Journey From Idea to 20M Users and $425M Exit with Michael Pryor, Trello