On this episode, Kate Ahlering, Chief Revenue Officer at Calendly shares best practices for implementing a highly effective revenue strategy to improve the funnel and accelerate bottom-line growth across your organization, as well as insights into how her team is applying a combined PLG-SLG strategy to acquire more customers upmarket.

Specifically, Kate covers:

Why joining Calendly was the right opportunity.
The first 30 days at Calendly as the first CRO.
Tactics to accelerate revenue growth and scale faster.
How do you prioritize accounts?
The most common failure points to be mindful of.
Tracked metrics that are leading indicators of success.
Tips for people thinking about how to pair sales with PLG.

This episode is moderated by Kyle Poyar, Partner at OpenView.

Learn more at https://tractionconf.io

Connect with Kate Ahlering: https://www.linkedin.com/in/kate-ahlering/

Learn more about Calendly at https://calendly.com/

This episode is brought to you by:

Loom is the video messaging platform for work. Teams use Loom to reduce meetings, share institutional knowledge, and get work done faster — because “quick syncs” are never that quick. Complete projects 53% faster with 29% fewer meetings—even across multiple teams and timezones. So cancel that meeting. Record a Loom instead. Head to loom.com/traction for a 14 day free trial.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

#plg #sales #startup #growth

How Calendly Scaled Into the Enterprise with Kate Ahlering, Calendly

Traction Podcast

How Calendly Scaled Into the Enterprise with Kate Ahlering, Calendly