On this episode, Raj Sarkar, Advisor and former CMO at 1Password shows us how marketing-led growth, powered by a term he’s coined ‘outbound fury’, can help you engineer virality, displace the competition, and win the hearts and minds of millions.

More specifically, Raj covers:

- The concept of outbound fury and why you need it in your business.

- How outbound fury works.

- How to make a boring topic like security accessible to the masses.

- Will outbound fury work for any product?

- How do you operationalize outbound fury?

Learn more at https://tractionconf.io

Connect with Raj Sarkar: https://www.linkedin.com/in/rajsarkar/

Learn more about 1Password at https://1password.com/

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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#product #marketing #startup #growth

Grow Fast with Outbound Fury with Raj Sarkar, 1Password

Traction Podcast

Grow Fast with Outbound Fury with Raj Sarkar, 1Password