On this episode of the Traction Podcast, Immad Akhund, Founder and CEO of Mercury shares their playbook to 80,000+ customers in more than 180 countries and becoming a multi-billion-dollar fintech company.

Specifically, Immad discusses:

Tactics for driving early customer acquisition and getting to go-to-market fit

How Mercury grew its customer base from 19,000 to more than 80,000 in just 18 months

The leading indicator for user engagement

How Mercury got 55% of their customers through word of mouth

Why you have to invest in things that are the right thing to do but may not necessarily provide monetary value

How to create a product-focused culture throughout your organization

Learn more at https://tractionconf.io

Learn more about Mercury at https://mercury.com/

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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#product #marketing #innovation #fundraising #fintech #banking #startups

Mercury's Playbook for Building a Multi-Billion-Dollar Fintech Company with Immad Akhund

Traction Podcast

Mercury's Playbook for Building a Multi-Billion-Dollar Fintech Company with Immad Akhund