Luxury, not landfill — the waste-free future of fashion | Joon Silverstein

In his TED Talk, Joon Silverstein highlights the fashion industry's unsustainable practices and introduces Coachtopia, a sub-brand of Coach that is leading the way in circular fashion. Coachtopia tackles waste by making it visible and rethinking its value as a resource. The brand embraces design imperfections and focuses on eliminating waste before it even occurs. This innovative approach includes using leather scraps to create new products, significantly reducing both carbon emissions and costs. By shifting from a linear to a circular model, Coachtopia transforms waste into a valuable resource.