25 Oct 2024
27m

TBD | Can TikTok Sway this Election?

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What Next | Daily News and Analysis

In this podcast episode, the hosts delve into how TikTok is reshaping political engagement. They highlight the platform's unique "remix" culture, which encourages discussions through memes and short videos. However, they also address the challenges posed by misinformation and its effects on voter behavior and political expression. The conversation emphasizes that political campaigns need to adapt their strategies to fit TikTok's organic environment, especially since traditional advertising is not allowed. Ultimately, they conclude that TikTok has become an unexpected yet vital space for political dialogue.

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