In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.

Dave and Madhav discuss:

Leveraging Demo-Led SEO for 10X website traffic growth
How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy

Timestamps

(00:00) - - Intro to Madhav
(06:41) - - Building Brand Loyalty Through Content and Relationships
(08:01) - - Building Brand Reputation in a Saturated Market
(14:08) - - How To Strategize SEO By Capturing Existing Traffic
(16:25) - - Why Interactive Demos Are So Important
(21:00) - - How Madhav Executed Storylane’s Demo Page Project
(26:28) - - Demo-Led SEO’s Impact on Brand Search and Signups
(29:47) - - Why You Should Prioritize Website Articles Over Traditional Blogs
(32:52) - - How To Create A Compelling Offer
(38:10) - - Revenue Attribution
(41:16) - - Storylane’s Ad Truck For Brand Awareness and Searches
(46:09) - - Rethinking Email Marketing
(49:41) - - Hiring a Dedicated Writer for Impactful Newsletters
(50:25) - - Leveraging Engaged Audiences

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#183: Strategy | How To Drive Traffic and Demand with Demo-Led SEO with Madhav Bhandari, Head of Marketing at Storylane

The Dave Gerhardt Show (from Exit Five)

#183: Strategy | How To Drive Traffic and Demand with Demo-Led SEO with Madhav Bhandari, Head of Marketing at Storylane