#nfl #dataanalytics
The NFL's Chief Data and Analytics Officer explains how the National Football League uses data and analytics to gain a competitive edge on and off the field. Learn about the key metrics the league tracks, how the data informs player evaluations and team strategy, and how the NFL is using technology to enhance the fan experience. Our guest co-host for this episode is QuHarrison Terry, Head of Growth Marketing at Mark Cuban Companies.
The conversation covers these topics:
► NFL data goals: improve fan experience, league operations, and team performance
► How the NFL uses data and analytics to personalize fan engagement and customer experience
► Privacy and consent: addressing customer concerns in data usage
► Governance and the democratization of data in the NFL
► Four pillars of the NFL’s data and analytics strategy
► Managing and leveraging data from the Super Bowl
► How the NFL uses data to understand how fans consume content
► The partner ecosystem for data and analytics technology in the NFL
► Decision-making based on data vs. intuition
► How the NFL manages change and disruption in the professional sports industry
► How the NFL uses data and analytics to improve team performance
► Generative AI and machine learning in the NFL
► How the NFL organizes data at scale
► Key data lessons: Repeatability, scalability, and governance
► Collecting data from the Super Bowl halftime show
► Future of data, analytics, and converged content in the NFL
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Read the full transcript and watch related episodes: https://www.cxotalk.com/episode/data-wins-inside-nfls-analytics-strategy
Paul Ballew currently serves as the National Football League’s Chief Data & Analytics Officer. Based in New York, Paul directs the League’s extensive data and analytics operations across the Game, Fans and Engagement. This mission is centered on ensuring that the NFL’s data assets and advanced analytic capabilities are leveraged to improve on-field football, overall fan experience and commercial outcomes for the League, clubs and partners. In advancing the Game, Paul and team support Football Operations’ critical workstreams and Player Health & Safety’s major initiatives, where the power of analytics is critically important to the future of the game. Paul and team are also leading the key initiatives on deepening fan engagement through enhanced fan modeling, predictive analytics, and the personalization of content and experiences.
Throughout his career Paul has built and led transformational data and analytic organizations across leading companies and industries. Previously he served as Chief Data and Analytics Officer for the Loblaw LTD the largest retailer, pharmaceutical provider and real estate investment trust in Canada. He was responsible for establishing the company’s data and analytics functions, data management operations, data science activities, and the Artificial Intelligence and Machine Learning Center of Excellence. Prior to Loblaw, Paul’s decades of experience in the field includes leading the formation of the data and analytics organizations at Ford Motor Company, Nationwide Financial, Dun and Bradstreet and General Motors. Paul’s experience in the data and analytics field is centered on turning insights into action through close collaboration with business partners with the goal of improving customer relationships and driving operational excellence.
QuHarrison Terry is Head of Growth Marketing at Mark Cuban Companies, a Dallas, Texas venture capital firm, where he advises and assists portfolio companies with their marketing strategies and objectives.
Previously, he led marketing at Redox, focusing on lead acquisition, new user experience, events, and content marketing. QuHarrison has been featured on CNN, Harvard Business Review, WIRED, Forbes and is the co-host of CNBC’s Primetime Series – No Retreat: Business Bootcamp. As a speaker and moderator QuHarrison has presented at CES, TEDx, Techsylvania in Romania, Persol Holdings in Tokyo, SXSW in Austin, TX, and more. QuHarrison is a 4x recipient of Linkedin’s top voices in Technology award.

Data Wins! Inside the NFL's Analytics Strategy

CXOTalk

Data Wins! Inside the NFL's Analytics Strategy