Today's story: For a generation of Americans, the brand Abercrombie & Fitch was synonymous with overpriced, exclusive clothing for teenagers (and a highly sexualized staff and brand). It fell out of favor when the public mood turned against that kind of marketing. But against all odds, the company has turned its image around and is now a darling of the mall (and Wall Street).

Learn this English expression: Use 'take it easy' to talk about lowering the level of effort or intensity

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Somehow, Abercrombie & Fitch is popular again (Take it easy)

Plain English

Somehow, Abercrombie & Fitch is popular again (Take it easy)