Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204

This podcast explores the challenges and strategies for growing consumer subscription apps. It begins by defining what "growth" means and the importance of assembling a dedicated growth team, stressing the need to understand your business's unique growth drivers before making hiring decisions. The conversation highlights common hiring mistakes and shares effective interview techniques. It also addresses the complexities of consumer subscriptions, such as high churn rates and increasing customer acquisition costs (CACs), while emphasizing the importance of focusing on input metrics rather than just revenue. The podcast offers insights into optimizing paywalls, setting prices, and utilizing organic channels, all while underscoring the necessity of a compelling core value proposition and a deep understanding of user motivations. Additionally, it examines the impact of gamification, notifications, and seasonal promotions on user engagement.