1016. This week, we look at why some verbs are so irregular that their forms don't even seem related, like "go" and "went." Then, we look at the surprising finding that corporate euphemisms are worse than annoying — they can also hurt a company's stock price.

The "suppletion" segment was written by Valerie Fridland, a professor of linguistics at the University of Nevada in Reno and the author of "Like, Literally, Dude: Arguing for the Good in Bad English." You can find her at valeriefridland.com.

The "corporate euphemisms" segment was was written by Kate Suslava, an associate professor of accounting at Bucknell University. It originally appeared on The Conversation and appears here through a Creative Commons license, BY-ND 4.0.

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Why some verb sets are so odd (like 'go/went'). Corporate euphemisms. Goggy.

Grammar Girl: For Writers and Language Lovers.

Why some verb sets are so odd (like 'go/went'). Corporate euphemisms. Goggy.