Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

This podcast episode delves into the evolving landscape of SEO in the age of AI, emphasizing the shift from keyword-centric strategies to a user journey focus, where creating valuable user experiences supersedes mere ranking. Eli articulates the gradual impact of AI Overviews and champions a product-led approach to SEO, advocating for understanding user needs, debunking prevalent SEO myths, and leveraging AI as a support tool, not a replacement. Through practical guidance and examples, the episode serves as a roadmap for navigating SEO's future while highlighting the importance of brand awareness in the new digital environment.