13 Apr 2023
1h 16m

Marketing web3: Audience, Community, More

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The a16z Show

This podcast episode provides comprehensive insights into the intricacies of marketing in Web3, emphasizing the importance of finding a match between projects and audiences, and the unique challenges and opportunities in this emerging space. It explores organic growth, decentralized marketing, community marketing, and the Web3 marketing funnel, while addressing crucial aspects like marketing talent, metrics, and marketing strategies. By understanding and leveraging the unique features of Web3 marketing, businesses can effectively promote and grow their projects in this rapidly evolving ecosystem.

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