Show Notes

On today's episode, Rob is joined by Asia Orangio as they answer listener questions ranging from how to find the right marketing channel, how to build a brand for your business, as well as how to decide whether to start or join a startup.

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for the next episode. We'd love to hear from you!

The questions we cover

3:13 Mike Lollar - How to find the right marketing channel
10:47 Cole Hooey - Feedback on freemium pricing model for an HR app
16:18 Robert Brandl - Should I invest in branding?
26:25 Etan Efrati - Decision framework for choosing whether to start or join a startup

Links from the show

Asia Orangio | Twitter
DemandMaven.io
In Demand | Podcast
How to Acquire Your First 100 Customers - Asia Matos | MicroConf Talk
MicroConf On Air: How to Earn Your First 100 Customers | MicroCon On Air
Moz
Ahref
WebsiteToolTester.com
Regret Minimization Framework | Jeff Bezos
Decisive: How to Make Better Choices in Life and Work | Book

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If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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Episode 508 | Finding Marketing Channels, Seat-Limited Trials, Building a Brand, and More Listener Questions

Startups For the Rest of Us

Episode 508 | Finding Marketing Channels, Seat-Limited Trials, Building a Brand, and More Listener Questions