In episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gia and Claire have run a consulting firm for the past several years where they are working with startups and SaaS companies to help them learn more about their customers in order to drive more revenue. And this book is a distillation of their learnings.

Topics we cover:

1:09 - Why did Claire name their new book, Forget the Funnel?
2:36 - A three-step approach for unlocking customer-led growth
3:09 - A framework for getting inside your customers’ heads
14:01 - How to learn from future customers
20:21 - Applying and operationalizing all your customer insights

Links from the Show:

Claire Suellentrop (@ClaireSuellen) I Twitter
Georgiana Laudi (@ggiiaa) I Twitter
Forget The Funnel: a Customer-Led Approach to Driving Predictable, Recurring Revenue
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done
Deploy Empathy: A practical guide to interviewing customers
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin
Sparktoro
MicroConf Growth

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue

Startups For the Rest of Us

Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue