We are talking to Charlie Saunders on how to track funnel metrics across the entire marketing and sales funnel.

What you’ll learn in this episode:

You can find more information about Charlie here:

Marker:

(00:00:00) Introduction/What are funnel metrics for you?

(00:06:06) What are pitholes you see customers going through?

(00:09:29) Can a CRM be the one source of truth and how do you solve the issue with that?

(00:21:11) Do you use different custom objects or base the whole reporting just on one?

(00:24:58) What are your top-learnings?

(00:29:20) Did we forget about something important covering the topic?

(00:33:29) What would you do differently if you had to start over again?

#14 Tracking the entire GTM funnel end-to-end - Charlie Saunders, Chief Revenue & Operations Officer @ CS2

RevOps Lab