Mastering Sales for Amazon Sellers: The 15-Minute Close with Nicholas Coriano

This podcast episode features Nicholas Coriano discussing his book "The 15-Minute Close," in which he outlines a five-step sales process designed to foster genuine connections with customers rather than just pushing for a sale. Coriano elaborates on each step—building rapport, active listening, pricing transparency, establishing credibility, and using a soft close—highlighting the importance of understanding customer needs and creating lasting relationships that enhance the sales experience.