Imogen Hayes, Global Marketing Manager at Handpicked Wines, sits down with host Mark Jones to discuss how the brand uses cultural storytelling across global markets. She talks about Handpicked Wines’ recent partnership with Opera Australia, how to cater your product to different regions, and change the customer experience you provide in response to economic changes, such as the impact of the coronavirus.

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The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.

Imogen Hayes on cultural storytelling

The CMO Show

Imogen Hayes on cultural storytelling