What's it like to build a bank from the ground up? Dean Gillespie, CEO of Islamic Bank Australia, sits down with Mark Jones to chat about how they are marketing Australia’s first Islamic bank on this episode of The CMO Show.

Resources

Islamic Bank Australia
ABC: Australia's first Islamic Bank granted licence
PRESS RELEASE: Australia’s first-ever Islamic bank is here

You might also like…

How Zeller drives growth through brand storytelling
Bessie Hassan on translating information into action at Finder
Steffen Daleng on marketing beyond commodities

How IBA are building a bank with a difference

The CMO Show

How IBA are building a bank with a difference