On this episode of The CMO Show we sat down with Madeline Cambel, Head of Marketing – Uniforms at Workwear Group - home to popular brands including KingGee, Hard Yakka and NNT Uniforms.

With over a million people wearing uniforms to work across Australia and New Zealand, it’s a big market that Workwear Group is determined to lead. Hit play to hear Madeline chat to Mark about how they’re getting there.

You might also like:

The CMO Show is produced by ImpactInstitute, a social impact business that helps purpose-driven organisations create positive impact at scale.

How Workwear Group is making uniforms sing

The CMO Show

How Workwear Group is making uniforms sing