Jen Wong, COO, reddit

In this episode of AdLib, Brian Braiker interviews Jen Wong, COO of Reddit, about Reddit's growth, brand safety, and monetization efforts. They discuss Reddit's layered moderation approach to content and community, addressing concerns about brand safety and toxic corners of the platform. Jen highlights the opportunity for brands to authentically engage with Reddit's communities, citing a recent study indicating Redditors welcome brand participation. The conversation covers Reddit's advertising products, video strategy, partnerships like the one with the NFL, and efforts to combat misinformation, especially in the context of upcoming elections. Jen emphasizes Reddit's unique community-driven approach and its mission to foster belonging, distinguishing it from other platforms and positioning it as a valuable space for marketers. The discussion also touches on the human element of Reddit, the importance of context, and the potential for anonymous interactions to foster genuine connections.