“Get it in their hands” is Kristin Flor Perret’s (Sur La Table, Saucy) secret sauce to blending cutting-edge tech with genuine human connection. Learn how Sur La Table is futureproofing their business and blending education and connection with in-store and digital commerce on Amazon and beyond. Listen now!

Dishing on Commerce and Connection

Key takeaways:

As automation increases, businesses will need to focus on offering unique, human-centric experiences that machines can’t replicate
Leaders need to manage immediate operational tasks while also allocating time for strategic long-term planning to ensure future success
Leaders today need to be adaptable and ready to handle change, balancing immediate business needs with long-term strategic thinking.
{00:02:46} "To be a really good marketer, you have to want to understand people and why we do what we do." – Kristin Perret
{00:06:17} "AI can help shortcut research, but it’s still the responsibility of humans to understand the why behind the data." – Kristin Perret
{00:07:04} "We cannot replace humans with technology, and we cannot replace technology with humans." – Kristin Perret

Associated Links:

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Sur La Table’s Head of Brand Marketing on AI, Strong Leadership, and Secondhand Influence

Future Commerce

Sur La Table’s Head of Brand Marketing on AI, Strong Leadership, and Secondhand Influence