Over the next two weeks, we are challenging our long-held assumptions about energy.

We’re going to take the opposite stance of an argument that we agree with. Can we change our minds?

In part 1, we’re revisiting the assumption that most people do not care about energy.

Most people care about convenience, lifestyle and price. But do they care enough about their energy use to make a change for environmental reasons without external pressure?

Shayle is going to take the opposite stance of what he believes — he’s going to argue that consumers do care. Stephen will respond by arguing that people don’t care.

For your reading pleasure, here’s the article Shayle references on “flight shame” in Sweden.

Support for this podcast comes from PG&E. Did you know that 20 percent of EV drivers in the U.S. are in PG&E’s service area in Northern California? PG&E is helping to electrify corporate fleet vehicles. Get in touch with PG&E’s EV specialists to find out how you can take your transportation fleet electric.

We're also sponsored by Wunder Capital. Wunder Capital is the leading commercial solar financing company in the United States. Click here to find out how Wunder Capital can help you finance your next commercial solar project.

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Challenging Our Beliefs, Part 1: Do People Care About Energy?

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Challenging Our Beliefs, Part 1: Do People Care About Energy?