Find Business Ideas Customers ACTUALLY Want 💡 Josh Kaufman

In this podcast episode, listeners are guided through a clear three-phase process for validating business ideas: market research, market evaluation, and market validation. The speaker highlights the need for a two-way assessment that considers both the business and its customers. They provide practical frameworks for spotting business opportunities and discuss key factors for evaluating market potential. The episode also explores the different types of value businesses can deliver, emphasizing the importance of genuine customer feedback as a foundation for successfully launching products.