Would you buy a product suggested by an AI influencer? You might've already done so without even realising.

The presence of fake, or AI generated, influencers across the internet has become even more present.

But who's behind these virtual creators? And who's pocketing the profit from them?

THE END BITS

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CREDITS

Host: Claire Murphy

With thanks to:

Anders Sorman-Nilsson, Futurist

Senior Producer: Taylah Strano

Audio Producer: Thom Lion

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AI Influencers Are So Real Not Even Our Mamamia Colleagues Could Tell

The Quicky

AI Influencers Are So Real Not Even Our Mamamia Colleagues Could Tell