306 - The Psychology of Scarcity: A Masterclass with Chris Do

This solo podcast episode focuses on applying scarcity tactics to increase demand for digital information products. The speaker, Chris Do, explains how to artificially limit the availability of a digital course by setting enrollment caps (e.g., 60 students per quarter) and using waitlists to create a sense of urgency and FOMO (fear of missing out). He details a strategy of double-capping enrollment to manage both overall capacity and periodic intake. This approach not only increases perceived value but also potentially allows for premium pricing through waitlist-driven demand. The episode concludes by emphasizing transparency with the market and avoiding greed in applying this strategy.