In this episode of the Impulso Podcast, we leave the studio behind for Can Gio, a district set to become a major economic hub with a $15 billion investment. Joined by two industry leaders from Metub—Hung Tran, the COO, and Nhi Nguyen, the Director of Strategy and Planning—we dive deep into the rapidly evolving landscape of Vietnam's digital economy, the growth of e-commerce, live commerce, and the developments shaping Ho Chi Minh City and beyond.

We discuss the key drivers behind Vietnam’s booming ecommerce sector, including the significant role of live commerce, and how METUB empowers creators to turn their passion into sustainable careers. We also discuss the growing trend of cross-border ecommerce between Vietnam and China, as well as the differences in business culture between Vietnam and China, highlighting why understanding local dynamics is crucial for success.

Chapters:

0:00 Intro

1:05 What is Can Gio

6:20 Vietnam’s economic growth

14:10 Key drivers of ecommerce

21:00 Is Vietnam following China’s growth path?

27:50 Leveraging China’s supply chain

32:30 Today, customers are more knowledgeable

42:35 Cultural differences: Vietnam vs China

46:20 How to enter the Vietnamese market

Featured materials:

Metub

Momentum Works Immersion: Ecommerce & Live Commerce

Ecommerce in Southeast Asia 2024, Momentum Works

“Half of Hangzhou is in Ho Chi Minh City”, TheLowDown

E90: Closing the gap with China: Vietnam’s ecommerce growth?

The Impulso Podcast

E90: Closing the gap with China: Vietnam’s ecommerce growth?