#026 Baking productized services with Alex Szczurek

In this podcast, Alex Szczurek, co-founder of Baked Design Studio, shares her inspiring journey from front-end developer to the leader of a thriving productized service design agency. She highlights her approach to building a team of specialized designers instead of seeking out "unicorns." Alex offers valuable insights on scaling a productized service, managing burnout, and nurturing client relationships. She also discusses the significance of cultivating a strong personal brand on Twitter to attract quality clients. Throughout the conversation, Alex underscores the importance of delivering exceptional service and fostering a supportive community, even when faced with difficult clients and turnover.