Use Amazon Live to reach a captive audience of buyers who are ready to make a purchase, and work with Amazon influencers to promote and share your product.

The Amazon Live format allows brands to interact with customers in real-time, inspiring, educating, and entertaining them. Customers can make informed decisions when it comes to choosing new brands thanks to Amazon Live.

Why would you want to use Amazon Live?

A new app, Amazon Live Creator, allows brands to broadcast their own live shows on Amazon Live. Amazon Live offers live-streamed video shows hosted by Amazon talent as well as video shows produced by brands. Similar to QVC, hosts talk about and demonstrate products available on Amazon during live shows. This is followed by a carousel where shoppers can browse product details and make purchases