It is best to offer your products on a variety of platforms and sites if you want to diversify your income. Jordan West, CEO, and founder of Mindful Marketing talks about how he built multiple brands off Amazon and still made millions.

He is the founder and CEO of Mindful Marketing, as well as the host of the podcast The Secrets to Scaling Your E-Commerce Brand. At the age of 22, he bought his first business, tripled sales within five years, then sold the store and started a successful clothing line with his wife, Carmen, called Little & Lively. As an entrepreneur, Jordan talks about overcoming challenges, growing his brands, and launching his own digital marketing company.

In this interview, Jordan discusses the advantages of digital marketing over retail, and how he found success in e-commerce without relying on third-party platforms. As well as tracking coupon codes, owning the entire customer experience, and building a community around your brand, he discusses how to build a community around your brand. Jordan talks us through his brilliant "gated launch" marketing strategy, as well as how to effectively target and advertise to the right demographic using social media. Finally, Jordan explains why exclusive products are so psychologically appealing to shoppers and how to use SMS to communicate with them.