Today we bring you, Ben Faw, to talk about everything related to external traffic and how you can use this to scale your Amazon business. Faw is co-founder of AdVon Commerce and founder at MaverickX. Both companies harness proprietary software to create value in E-Commerce. Prior, Co-Founder at BestReviews, which was acquired by Tribune Publishing (TPCO), in February 2018, and later Nexstar (NXST) in November 2020. Published by Harvard Business Review, CNN, BusinessInsider, and many more.