[EP #122] [ENG] - How to scale your brand on Amazon in 2023 with Kevin King

In this episode of The Ecommerce Lab, Vincenzo Toscano interviews Kevin King, a seasoned e-commerce entrepreneur, about the latest strategies for selling on Amazon. King shares insights on product launches, emphasizing the importance of PPC, community building through newsletters, and leveraging AI for personalized content. They discuss the effectiveness of product inserts, the role of Amazon Vine for reviews, and the potential of external traffic sources like Google Ads and influencer marketing. King also touches on Amazon's initiatives like Amazon Live and Inspire, and offers his perspective on Walmart as a growing marketplace. He highlights the Billion Dollar Seller Summit as a high-level mastermind event for serious Amazon sellers.