Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
Using custom reporting and attribution to make better B2B marketing decisions
Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

(00:00) - - Intro
(04:30) - - Early Days at HockeyStack: Outreach and Launch
(12:07) - - Scaling Content Distribution and Launching Podcasts
(13:32) - - Transitioning to Event and Field Marketing
(18:39) - - Transitioning from CMO to Media Company CEO
(27:30) - - How to Build Trust at Scale
(31:24) - - Content Marketing Benchmarks and Data
(34:08) - - Sample Sizes, Metrics, and Context in Research Reporting
(42:33) - - How to Actually Use Reporting Tools
(43:50) - - Creating Custom Reports and Templates
(46:30) - - Tracking Traditional Touch Points Digitally

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#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

The Dave Gerhardt Show (from Exit Five)

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack