Is Gen Z reshaping the economics of professional sports?

This podcast episode examines the dwindling interest of Gen Z in live sports, discussing their preference for digital and short-form content over traditional viewing experiences. As hosts delve into the evolving landscape of sports consumption, it becomes clear that while young people may participate in sports, their engagement with watching live events is diminishing, driven by the rise of streaming services and social media platforms. The conversation emphasizes the need for the sports industry and the Olympics to innovate while maintaining a connection to their historical roots, ensuring they resonate with this new generation.