#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier

This podcast episode features Josh Piepmeier, an ecommerce SEO expert, who shares his insights on when and how e-commerce brands should invest in SEO for maximum impact. He emphasizes the importance of laying a solid foundation in other marketing channels first, optimizing for branded searches, building backlinks, and leveraging the interplay between ads and SEO to capture demand effectively. With real-world examples underscoring the potential growth driven by strategic SEO, Josh advocates for a strong focus on content creation and the necessity of establishing topical authority to compete with larger retailers.