Bilibili is undergoing a significant transformation, shifting from its roots as an ACG-focused community toward a broader, short-video-dominated platform. This strategic pivot has triggered a perceived decline in content quality and creator morale, as the platform prioritizes external traffic over the long-form, community-grown content that originally defined its identity. Despite these challenges, the platform’s unique bullet comment culture remains a primary draw, fostering a sense of community that distinguishes it from other streaming services. Sustainable monetization for high-quality creators has emerged as a critical issue, with the current decline in creator income threatening the platform's long-term vitality. The future of the platform hinges on balancing its commercial ambitions with the preservation of its original, niche-driven community spirit and the support of its core, high-quality content creators.
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