If you watched last week’s episode, then you heard Jordan Singer say how visual search was actually the “killer feature” (not generative AI). What’s interesting is that this feature was actually a mid-project pivot.

So in this episode we get the full behind-the-scenes of visual search from design engineer Vincent van der Meulen:

Why they decided to pivot
How Vincent went cowboy mode
A look at the future of design engineering
What good design looks like in an AI world
Why visual search is a big deal for future AI tools
How Vincent used video to get Figmates excited about his idea
a lot more

Marco and Jordan from the old Diagram team
Matt Dailey was the engineer that proved designs can be represented as images
2024 Config Keynote showing Vincent’s Uber example for visual search

S6 | E11: Vincent van der Meuelen - The story of Figma’s big AI pivot

Dive Club 🤿

S6 | E11: Vincent van der Meuelen - The story of Figma’s big AI pivot