SaaStr 748: Fundraising During A Downturn, Advice for Hiring in 2024 and Much More with SaaStr CEO and Founder Jason Lemkin

This podcast episode explores the topics of freemium and product-led growth (PLG), emphasizing their prevalence in the startup ecosystem. It discusses the transition from self-serve PLG to a sales-led motion as companies grow. The conversation also highlights the importance of self-onboarding and starting with a product that customers can try and buy on their own. It delves into the evolving perspectives on valuation multiples and gross margins in the software industry, as well as the challenges of accurately accounting for revenue. The section also discusses the pitfalls of hiring marketing agencies and the strategies for success in venture capital. It concludes with a discussion on finding product-market fit through agencies, the importance of regular customer calls, and advice for companies raising funding during a downturn. Finally, it announces the upcoming SaaStr Annual event, featuring prominent speakers and valuable networking opportunities.