17 Oct 2020
30m

5. Susan Wojcicki: “Hey, Let’s Go Buy YouTube!”

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People I (Mostly) Admire

Susan Wojcicki, former CEO of YouTube, reflects on her pivotal role in Google’s early development and the strategic evolution of the company. After renting her garage to Google’s founders, she joined as an early employee, eventually spearheading the development of the company's automated advertising system based on cost-per-click and the Vickrey second-price auction. She discusses the high-stakes decision to acquire YouTube, a move initially met with skepticism but later validated as a transformative business success. Beyond corporate strategy, the conversation addresses the complexities of content moderation in the digital age, emphasizing a long-term approach to reducing harmful content through demonetization and recommendation adjustments. Wojcicki also shares personal insights on balancing a high-profile career with family life and the importance of fostering early interest in computer science to improve diversity in technology.

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