17:I[66739,["/_next/static/chunks/0.3dg.jzl0xwf.js?dpl=dpl_4s9k4SEJd7tPBmNqGyt3Kh28zVdP","/_next/static/chunks/05hx6kuf6-oy4.js?dpl=dpl_4s9k4SEJd7tPBmNqGyt3Kh28zVdP","/_next/static/chunks/16hlzajg8nh66.js?dpl=dpl_4s9k4SEJd7tPBmNqGyt3Kh28zVdP","/_next/static/chunks/0juapqyy99ga..js?dpl=dpl_4s9k4SEJd7tPBmNqGyt3Kh28zVdP","/_next/static/chunks/0b~tpyyzrynhr.js?dpl=dpl_4s9k4SEJd7tPBmNqGyt3Kh28zVdP","/_next/static/chunks/1331nw5i_3lcb.js?dpl=dpl_4s9k4SEJd7tPBmNqGyt3Kh28zVdP"],"default"] 19:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_4s9k4SEJd7tPBmNqGyt3Kh28zVdP","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_4s9k4SEJd7tPBmNqGyt3Kh28zVdP"],"IconMark"] 18:T538,

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.

Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.

But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.

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Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5

Business Wars

Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5