Tineke Keesmaat has over 15 years of consulting experience with McKinsey & Company, Accenture, and as the founder and CEO of TILTCO Inc. She has an MBA from the Richard Ivey School of Business at Western University with a subspecialty in Entrepreneurship and a B.A with Honours in Psychology from Queen's University. In this episode, she talks about the hybrid business playbook her company has published.

Key points include:

01:11: The process of developing the playbook

11:49: Developing a podcast series

17:30: The impact of the podcast

26:27: How companies can build a hybrid business

You can find out more about the playbook and Tineke’s business at www.tiltco.ca.

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

414. Tineke Keesmaat on the Hybrid Business Playbook

Unleashed - How to Thrive as an Independent Professional

414. Tineke Keesmaat on the Hybrid Business Playbook