Michael Katz is the author of four books, an award-winning humorist, and the founder of Blue Penguin, a company that helps professional service firms and solos talk and write about their work in a clear and compelling way. He has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. In today’s episode, Michael talks about how he helps his clients. Learn more about Michael’s business at www.bluepenguindevelopment.com.

Key points include:

02:15: Business newsletter best practices

13:41: Results that can be achieved through a newsletter

15:27: Building an email list

18:46: Newsletter management software comparison

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

451. Michael Katz Business Newsletter Best Practices

Unleashed - How to Thrive as an Independent Professional

451. Michael Katz Business Newsletter Best Practices